Luciano AbreuHi, I'm Luciano.
I am a Product Manager who turns complex user and operational problems into products people can trust. I have worked across fintech, SaaS, professional tools, finance operations, and AI, from discovery through launch and iteration.
Notes
View all notesEase of use is not enough
Why better UX only becomes strategic when it changes buying behavior, company economics, market access, or what remains after competitors catch up.
Code became abundant. The market did not.
Building and ending Fio helped me understand Claire Vo's provocation: as software becomes easier to produce, product work demands stronger evidence from the market.
Emotional features: what users feel is part of the product
A small iOS interaction and a Zenklub redesign taught me to ask what users are feeling before deciding what the product should do.
Experience
Fio
I took an AI audio product to TestFlight, then ended it when demand did not justify the next investment.
The beta worked technically, but did not validate urgency, retention, or willingness to pay.
Loadsmart
Customer research changed the payments strategy I was hired to build.
The product helped close important customers, audited millions of US dollars every month, and reached 94% auto-approval in eligible workflows.
Zenklub
We stopped an unworkable in-person model, then rebuilt a core professional workflow.
The broader redesign contributed to clinical-record adoption moving from 38% to more than 90% in three months.
EBANX
I built self-service products while EBANX was growing close to 30% per month.
The portfolio contributed to a 60-point increase in self-service and moved the new refund-flow payment SLA from days to minutes.
Conta Azul
Customer support became my path into product ownership.
I moved from direct support to owning Help Center and chatbot products, and was promoted within nine months.
Working with me
See how I work