Apr 2026 to Jul 2026
Fio
Solo founder and product builder
I built Fio because my reading list kept growing and almost none of it fit into my day.
Luciano AbreuAbout
I learned product by talking to customers first.
I started at Conta Azul in customer service, answering people through phone, chat, and email. That gave me an early view of product problems before they became roadmap items: repeated confusion, broken expectations, and work people should not have needed support to complete.
I moved from support into product and later worked across fintech, SaaS, professional tools, freight, finance, and AI. I have worked professionally in Portuguese and English, including with teams and stakeholders in Brazil and the United States.
Today I am building Fio. It has made my work more hands-on across product design, prototypes, prompts, model behavior, source quality, and pipeline reliability. It has also made the limits of shipping more visible: a working beta is not the same as a lasting product habit.
I want to work with people who care about product judgment, stay close to users, and leave room for reasoned disagreement. I am most useful when the answer is not obvious yet and the team is willing to build, measure, and change its mind.
Experience
Oct 2024 to Apr 2026
Loadsmart
Product Manager, Brokerage Portal and Finance
At Loadsmart, I worked on freight and finance products where self-service and automation had to hold up across shippers, brokerage, operations, and finance.
May 2023 to Oct 2024
Zenklub
Product Manager, Professionals
I led ZenOffice across web and mobile, with a focus on making everyday professional work easier without ignoring the operational constraints behind it.
Oct 2020 to Nov 2022
EBANX
Product Manager, Experience and Efficiency
After teaching myself product through courses, certifications, meetups, and books, I joined EBANX in my first formal Product Manager role. I worked inside Customer Experience to build self-service products for merchants and end users across Latin America.
Apr 2017 to Nov 2020
Conta Azul
Business Analyst, Customer Service
I started in customer service, became a product knowledge reference inside the team, and moved into ownership of the Help Center and Chatbot products.
Education and learning
2025
Product Sense
Shreyas Doshi
Product taste, strategy, creativity, and customer empathy.
2022
Product Discovery
PM3 Courses
2022
Product Academy Fundamentals
McKinsey & Company
2020
Product Management
PM3 Courses
2020
Product Masterclass
Product School
2020
UX Writing: Writing Experiences
Escola de Belas Artes
Writing clear and useful product experiences.
2016 to 2021
Bachelor's Degree in Business Administration
FGV/Unisociesc
Full scholarship.
Languages and outside work
Portuguese
Native
English
Fluent
Spanish
Basic
- 01
Member of Product Sense Club, a community led by Shreyas Doshi for founders and product leaders.
- 02
Tutored basic education for children from underserved communities for two years at Bolshoi Joinville.
- 03
Worked as a commercial volunteer at AIESEC Joinville.
How I work
Get close enough to the user that the problem becomes uncomfortable.
I do my best product work when I can hear the problem in the user's own words. Distance makes weak assumptions look reasonable.
Build the smallest thing that can change the decision.
A prototype earns its place when it exposes a risk, sharpens a trade-off, or gives the team a reason to change course.
Treat AI quality as a product problem, not a prompt problem.
Sources, evaluation, recovery, cost, latency, and trust shape the experience together. A better prompt cannot carry the system alone.
Do not confuse shipping with progress.
Shipping proves that a team can execute. Progress requires a change in behavior, quality, or economics.