Luciano AbreuIdeas shaped by the work
Notes
These are articles and ideas I feel like writing about.
Ease of use is not enough
Why better UX only becomes strategic when it changes buying behavior, company economics, market access, or what remains after competitors catch up.
Code became abundant. The market did not.
Building and ending Fio helped me understand Claire Vo's provocation: as software becomes easier to produce, product work demands stronger evidence from the market.
Emotional features: what users feel is part of the product
A small iOS interaction and a Zenklub redesign taught me to ask what users are feeling before deciding what the product should do.
Apple Powers: good products drive growth; Power makes the advantage last
A reading of Apple through the 7 Powers lens — and what product leaders can learn about building advantages that survive growth.