Luciano AbreuIdeas shaped by the work
Notes
These notes come from products I have built and led. They are positions I use to make decisions, not finished frameworks I expect every team to follow.
Apple Powers: good products drive growth; Power makes the advantage last
A reading of Apple through the 7 Powers lens — and what product leaders can learn about building advantages that survive growth.
A prototype should change the decision
The value of a prototype is not how finished it looks. It is whether the team knows something different after using it.
Emotional features: what users feel is part of the product
A small iOS interaction and a Zenklub redesign taught me to ask what users are feeling before deciding what the product should do.