Luciano AbreuHi, I'm Luciano.
Since 2017, I've worked on products where the hard part was not shipping more. It was deciding what should change and finding a way to prove it. That path took me from talking to customers at Conta Azul to leading fintech and SaaS products, and now building Fio.
Product Manager
Based in Brazil
I like product conversations where the answer is not obvious yet.
Work
Fio
iOS app that automatically turns anything you save into weekly private podcast episodes.
The beta worked, but the problem was not urgent, similar free products already existed, and the weekly podcast hypothesis was not validated.
Loadsmart
Automation only works when finance teams can trust the result.
More than US$2M in invoices were audited, with 94% auto-approval in eligible workflows.
Zenklub
The product had to fit how mental health professionals actually worked.
The product's NPS increased by 25 points and core feature engagement by 44 percentage points. ClariPRO engagement doubled.
EBANX
Customer Experience could not scale one new hire at a time.
Together, these products increased the self-service rate by 60 percentage points. The new refund flow reduced operational payment costs and moved the average payment SLA from days to minutes.
Conta Azul
I learned product by answering customers first.
Monthly Help Center access increased by 25%, Self-Service Score by 69%, and chatbot satisfaction by 92%. I was the top customer service performer in 2017 and was promoted within nine months.
Notes
View all notesApple Powers: good products drive growth; Power makes the advantage last
A reading of Apple through the 7 Powers lens — and what product leaders can learn about building advantages that survive growth.
A prototype should change the decision
The value of a prototype is not how finished it looks. It is whether the team knows something different after using it.
Emotional features: what users feel is part of the product
A small iOS interaction and a Zenklub redesign taught me to ask what users are feeling before deciding what the product should do.